Aurus is the decentralized financial infrastructure empowering gold, silver, and platinum-pegged digital assets. The Aurus Ecosystem is a global network of independent precious metals providers, vaults, and distributors working in synergy to tokenize their precious metals, such as gold tokens and tokenized silver crypto coins. Each token is backed and redeemable for 1 gram of the respective metal, stored in fully audited vaults.
Aurus was present at the Dubai Precious Metals Conference on the 18th of November, where senior management announced the rebranding of the company and its main digital assets; the website and mobile app. These technological advances unlock the next chapter of Aurus, empowering precious metals dealers worldwide to offer the broader retail market the ability to buy, store and trade precious metals more easily than ever before with silver, platinum, and gold stablecoins.
Guido van Stijn, Aurus Managing Director, took the stage at the Precious Metals Conference on Panel 2: The changing landscape in the precious metals industry. He explains how Aurus empowers the precious metals industry with our metal-backed blockchain protocol and DeFi. Watch Guido present Aurus at the conference.
Aurus, with partners Metals Focus and Aga Bullion, hosted a fruitful reception networking event after the conference, where many valuable discussions and connections were made.
Striving to become a global blockchain hub, Dubai carries a very future-focused culture. As a result, there is a huge appetite for blockchain and DeFi innovations. The team had various meetings with precious metals dealers, bullion banks, large commodity traders, and strategic investors. All industry players the team interacted with were already very aware of the potential of blockchain and saw it as a future part of their business plans and strategy.
The introduction of Aurus to the traditional industry couldn’t have been better received. Precious metals players are looking at ways to adapt their business models and enter new markets, such as a tokenized crypto backed by gold. And we’re facilitating that. They see the value of the open architecture structure, allowing any party to join and strengthen together as a network.
The Dubai trip was a huge success. We’re pleased to have onboarded the first distributor partner in the Middle-Eastern region, with various other promising ongoing talks underway. Moreover, multiple commitments of gold and silver bullion allocations have been received to be used as liquidity on centralized and decentralized exchanges. Follow-up meetings are planned in Dubai and London with industry-leading precious metals players and investment funds interested in joining the ecosystem.
The ambition of Aurus is to become the industry authority on tokenized precious metals as a DAA (Decentralized Autonomous Association). With that ambition came the need for a representative brand image and website to better explain our metal-backed blockchain protocol. Finally, after much hard work, we’re pleased to have published the first version of the new Aurus website.
This is a massive step forward from the original Aurus, born in 2018. Together with the new mobile app, both industry players and end customers will be able to find the information needed to understand the advantages of tokenized precious metals and facilitate their (investment) decisions.
Explore the new website → Aurus Website
Precious metals in a tokenized form are a new concept to industry players and end customers. For industry players, it means accessing new markets in which the physical impracticalities of precious metals limit their investability. This includes high premiums, timely settlements, expensive storage, and a lack of market liquidity. For end customers, it means a highly convenient way to buy, store and trade platinum, silver, and tokenized gold-backed crypto without a hassle, 24/7, and at minimal costs.
Aurus has unified and simplified the traditionally tedious process of precious metals ownership. In essence, the Aurus Mobile App enables young and old users to trade a tokenized cryptocurrency backed by gold, silver, or platinum from anywhere in the world, all at the convenience of a smartphone.
Available on App Store → Aurus Mobile App (IOS)
Available on Google Play → Aurus Mobile App (Android)
We’re rounding the year off on a high note. We are consistently expanding over many different frontiers and looking forward to many more strategic and exciting partnerships. The industry is evolving and we are taking the lead. Bring on 2022!
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